Ohh 2018, what a year you were. I’ve been thinking for a while about whether or not I should do a more in-depth analysis of the year, but there’s a lot that happened that doesn’t belong on the internet. To be honest, if at the start of the year someone had told me everything…
Digital Marketing
The Best Of…Social Enterprise Marketing Resources
Over the last few weeks we’ve talked about what a social enterprise is, why marketing a social business is a little bit different, best practices for marketing your social enterprise and a fabulous social business brand example. Hopefully, you’re feeling inspired with some tangible ideas to improve or get started on your social enterprise’s marketing….
Digital Marketing
Social Enterprise Brand Feature: Who Gives A Crap
In my previous post, I talked about how social entrepreneurs can create strong social business brands and effective marketing campaigns. This week I’ll be highlighting a social enterprise who’s brand and marketing activities put all of my social enterprise marketing best practices into action. (DIdn’t read my last post? Don’t worry. Scroll to the bottom…
Digital Marketing
6 Best Practices for Marketing Your Social Enterprise
This is the second post in a four-part series where I explore marketing and branding in the social enterprise industry. Read part one, and check back next week for part three! You’re ready to make a change in the world, and you’ve created the social enterprise to do it. Now, how do you spread…
Digital Marketing
Social Enterprise…What Does It Really Mean?
This is the first in a four-part series where I explore marketing and branding in the social enterprise industry. Today’s post demystifies the world of social enterprise and lays the groundwork for digging in from the marketing angle. Check back on Tuesday for part two! Social enterprise. Charity. Social innovation. Corporate social responsibility. Non-profit….
Digital Marketing
Our Mobile World: A Day in the Life of a 24-Year Old and Her iPhone
If I had a dollar for every time my grandmother asked, “do you ever take your eyes off that thing?” then I would have…well…a lot of dollars. Sorry Grandma but it’s 2018 and mobile is where it’s at. Grandma may think it’s a waste of time, but my iPhone helps me stay organized, it…
The Friday File
The Friday File: September 28th
It’s been a while (err, about 4 months) since I’ve published this but I’ve decided to get back to doing this regularly. A weekly post sharing some of what I’ve been reading and watching throughout the week. Enjoy! Local cannabis retail shops – Burlington Ward 1 candidates weigh-in on provincial opt-out option (John Bkila, Burlington…
Digital Marketing
Content Meets Copyright: Ethical Content Marketing
In a world where content is king, content marketers are busy bees making content to feed their audiences. In 2018, it’s not just about feeding them so they’re no longer hungry but feeding them higher quality content using multiple mediums and platforms that targets various consumer needs and stages of the purchasing journey. Sound exhausting?…
Digital Marketing
Digital Literacy in 2018: It’s a Given, Isn’t It?
It’s 2018, isn’t everybody digitally literate? Digital literacy may seem like a default skill in 2018, and it is if you define it as being able to use the internet and other digital tools. I, however, would argue that true digital literacy encompasses more than just the ability to use the internet and requires a…
Digital Marketing
5 Things I Learned In My First Semester Studying Digital Marketing
From SEO to strategy, 5 key things I learned in my first semester studying digital marketing.