No matter where you are in the world right now, summer 2020 is going to look a bit different for all of us. It’s also pretty safe to say there’s a lot on everyone’s minds from keeping ourselves and our communities healthy to navigating physical distancing guidelines and the rapidly changing economy. One of the …
How I’m Preparing For a Socially Distanced Summer Without Air Conditioning Read More »
Oh, SEO. I love you so. As a complex field requiring a wide set of skills combined with the challenge of constantly changing search algorithms, being an SEO professional makes my heart sing. What’s terrifying to many makes me roll up my sleeves with a grin on my face. Unfortunately, being a young woman in …
One day you’re setting up your new e-mail at your new desk, and the next thing you know a year has flown by. As the saying goes, time sure does fly. 2019 was once again, a year. It was supposed to be a relaxing, boring one. Boy, was it anything but. It brought different challenges …
7 Things I Learned in My First Year Working in Marketing Read More »
First WordCamp presentation complete! Thanks to all who came, and if you missed it, have no fear! You can check out my slides at the bottom of this post. Come back to this post in a few days for a recap and reflection on the event, and I’ll see if I can get the slides …
With SEO professionals in high demand and many marketing and communications people looking to at least understand and implement the basics, “How can I learn more about SEO?” is a question I’ve been asked a lot lately. In my eyes, SEO is one of the coolest things in the world and I’ve been known to talk …
7 of the Best Free Online Resources to Learn About SEO Read More »
Let’s not talk about how long it’s been since I published one of these, let alone anything to my blog, kay? It’s been a year. Here’s to a newfound focus on blogging and this website, and using The Friday File as a way to force myself to get back into that habit. 4 Tips to …
The Friday File: August 23rd, 2019 | SEO, Investing and Sailing Starts Read More »
Ohh 2018, what a year you were. I’ve been thinking for a while about whether or not I should do a more in-depth analysis of the year, but there’s a lot that happened that doesn’t belong on the internet. To be honest, if at the start of the year someone had told me everything …
Over the last few weeks we’ve talked about what a social enterprise is, why marketing a social business is a little bit different, best practices for marketing your social enterprise and a fabulous social business brand example. Hopefully, you’re feeling inspired with some tangible ideas to improve or get started on your social enterprise’s marketing. …
The Best Of…Social Enterprise Marketing Resources Read More »
In my previous post, I talked about how social entrepreneurs can create strong social business brands and effective marketing campaigns. This week I’ll be highlighting a social enterprise who’s brand and marketing activities put all of my social enterprise marketing best practices into action. (DIdn’t read my last post? Don’t worry. Scroll to the bottom …
Social Enterprise Brand Feature: Who Gives A Crap Read More »
This is the second post in a four-part series where I explore marketing and branding in the social enterprise industry. Don’t miss out on part one where I define social enterprise, week three where I feature an awesome social enterprise brand and week four where I wrap it up with some useful marketing resources. You’re …
6 Best Practices for Marketing Your Social Enterprise Read More »