Blog

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7 of the Best Free Online Resources to Learn About SEO

By |2019-09-24T20:54:35-04:00September 24th, 2019|Digital Marketing, Social Enterprise Marketing|

With SEO professionals in high demand and many marketing and communications people looking to at least understand and implement the basics, "How can I learn more about SEO?" is a question I've been asked a lot lately. In my eyes, SEO is one of the coolest things in the world and [...]

The Friday File: August 23rd, 2019 | SEO, Investing and Sailing Starts

By |2019-08-23T21:00:29-04:00August 23rd, 2019|The Friday File|

Let's not talk about how long it's been since I published one of these, let alone anything to my blog, kay? It's been a year. Here's to a newfound focus on blogging and this website, and using The Friday File as a way to force myself to get back into [...]

5 Quotes To Sum Up My Thoughts on 2018

By |2018-12-30T13:43:03-04:00December 30th, 2018|20-Something Life|

  Ohh 2018, what a year you were. I've been thinking for a while about whether or not I should do a more in-depth analysis of the year, but there's a lot that happened that doesn't belong on the internet. To be honest, if at the start of the year [...]

The Best Of…Social Enterprise Marketing Resources

By |2018-12-30T09:42:59-04:00November 29th, 2018|Digital Marketing, Social Enterprise Marketing|

Over the last few weeks we’ve talked about what a social enterprise is, why marketing a social business is a little bit different, best practices for marketing your social enterprise and a fabulous social business brand example. Hopefully, you’re feeling inspired with some tangible ideas to improve or get started [...]

Social Enterprise Brand Feature: Who Gives A Crap

By |2019-10-12T18:11:59-04:00November 23rd, 2018|Digital Marketing, Social Enterprise Marketing|

In my previous post, I talked about how social entrepreneurs can create strong social business brands and effective marketing campaigns. This week I'll be highlighting a social enterprise who's brand and marketing activities put all of my social enterprise marketing best practices into action. (DIdn't read my last post? Don't [...]

6 Best Practices for Marketing Your Social Enterprise

By |2018-11-14T10:32:43-04:00November 8th, 2018|Digital Marketing, Social Enterprise Marketing|

  This is the second post in a four-part series where I explore marketing and branding in the social enterprise industry. Read part one, and check back next week for part three! You’re ready to make a change in the world, and you’ve created the social enterprise to do it. [...]

Social Enterprise…What Does It Really Mean?

By |2018-11-01T23:10:31-04:00November 1st, 2018|Digital Marketing, Social Enterprise Marketing|

  This is the first in a four-part series where I explore marketing and branding in the social enterprise industry. Today’s post demystifies the world of social enterprise and lays the groundwork for digging in from the marketing angle. Check back on Tuesday for part two! Social enterprise. Charity. Social [...]

Our Mobile World: A Day in the Life of a 24-Year Old and Her iPhone

By |2018-10-01T11:52:29-04:00October 1st, 2018|Digital Marketing|

  If I had a dollar for every time my grandmother asked, “do you ever take your eyes off that thing?” then I would have…well…a lot of dollars. Sorry Grandma but it’s 2018 and mobile is where it’s at.  Grandma may think it’s a waste of time, but my iPhone [...]

The Friday File: September 28th

By |2018-09-28T11:39:24-04:00September 28th, 2018|The Friday File|

It's been a while (err, about 4 months) since I've published this but I've decided to get back to doing this regularly. A weekly post sharing some of what I've been reading and watching throughout the week. Enjoy! Local cannabis retail shops - Burlington Ward 1 candidates weigh-in on provincial [...]

Content Meets Copyright: Ethical Content Marketing

By |2019-10-12T17:49:08-04:00September 25th, 2018|Digital Marketing|

In a world where content is king, content marketers are busy bees making content to feed their audiences. In 2018, it’s not just about feeding them so they’re no longer hungry but feeding them higher quality content using multiple mediums and platforms that targets various consumer needs and stages of [...]