It’s been a while (err, about 4 months) since I’ve published this but I’ve decided to get back to doing this regularly. A weekly post sharing some of what I’ve been reading and watching throughout the week. Enjoy! Local cannabis retail shops – Burlington Ward 1 candidates weigh-in on provincial opt-out option (John Bkila, Burlington …
In a world where content is king, content marketers are busy bees making content to feed their audiences. In 2018, it’s not just about feeding them so they’re no longer hungry but feeding them higher quality content using multiple mediums and platforms that targets various consumer needs and stages of the purchasing journey. Sound exhausting? …
Content Meets Copyright: Ethical Content Marketing Read More »
It’s 2018, isn’t everybody digitally literate? Digital literacy may seem like a default skill in 2018, and it is if you define it as being able to use the internet and other digital tools. I, however, would argue that true digital literacy encompasses more than just the ability to use the internet and requires a …
Digital Literacy in 2018: It’s a Given, Isn’t It? Read More »
From SEO to strategy, 5 key things I learned in my first semester studying digital marketing.
A weekly post sharing some of what I’ve been reading and watching throughout the week. The clues to a great story (TED Talk, Andrew Stanton) Make me care, 2+2, wonder. A great talk about telling great stories. An Ode to Toronto FC (Jeffery P. Nesker, Waking the Red) In Bez we trust. Toronto ‘Till I …
The first in a new weekly series sharing some of what I’ve been reading and watching throughout the week. The Power of Sharing Your Story With Students by Beth Pandolpho Educators are human beings too, the more you show this the more successful your students’ learning experience will be. Being honest about my experiences learning …
Photos and first glimpses of a week in Jasper National Park.
Foreward I debated whether or not to write anything to share publicly. Out of respect for my terms of employment, for the respect and privacy of those in the communities I visited, out of fear of saying the wrong thing, and to not just be another white person taking up space where Indigenous voices should …
“Role models really matter. It’s hard to imagine yourself as something you don’t see.” –Chelsea Clinton The Oxford Dictionary defines a role model as ‘a person looked to by others as an example to be imitated’. Despite this seemingly clear and simple definition, it is often widely debated whom and what constitutes a ‘proper’ role …
There’s a lot of things that baffle me about this crazy world we live in. And I don’t mind not understanding it all. But there’s one thing that’s been really bothering me for a while now, and it’s something we need to have a discussion about. And that is, how many times I’ve been asked “Are …