Digital Marketing

/Digital Marketing

7 of the Best Free Online Resources to Learn About SEO

By |2019-09-24T20:54:35-04:00September 24th, 2019|Digital Marketing, Social Enterprise Marketing|

With SEO professionals in high demand and many marketing and communications people looking to at least understand and implement the basics, "How can I learn more about SEO?" is a question I've been asked a lot lately. In my eyes, SEO is one of the coolest things in the world and [...]

The Best Of…Social Enterprise Marketing Resources

By |2018-12-30T09:42:59-04:00November 29th, 2018|Digital Marketing, Social Enterprise Marketing|

Over the last few weeks we’ve talked about what a social enterprise is, why marketing a social business is a little bit different, best practices for marketing your social enterprise and a fabulous social business brand example. Hopefully, you’re feeling inspired with some tangible ideas to improve or get started [...]

Social Enterprise Brand Feature: Who Gives A Crap

By |2019-10-12T18:11:59-04:00November 23rd, 2018|Digital Marketing, Social Enterprise Marketing|

In my previous post, I talked about how social entrepreneurs can create strong social business brands and effective marketing campaigns. This week I'll be highlighting a social enterprise who's brand and marketing activities put all of my social enterprise marketing best practices into action. (DIdn't read my last post? Don't [...]

6 Best Practices for Marketing Your Social Enterprise

By |2018-11-14T10:32:43-04:00November 8th, 2018|Digital Marketing, Social Enterprise Marketing|

  This is the second post in a four-part series where I explore marketing and branding in the social enterprise industry. Read part one, and check back next week for part three! You’re ready to make a change in the world, and you’ve created the social enterprise to do it. [...]

Social Enterprise…What Does It Really Mean?

By |2018-11-01T23:10:31-04:00November 1st, 2018|Digital Marketing, Social Enterprise Marketing|

  This is the first in a four-part series where I explore marketing and branding in the social enterprise industry. Today’s post demystifies the world of social enterprise and lays the groundwork for digging in from the marketing angle. Check back on Tuesday for part two! Social enterprise. Charity. Social [...]

Our Mobile World: A Day in the Life of a 24-Year Old and Her iPhone

By |2018-10-01T11:52:29-04:00October 1st, 2018|Digital Marketing|

  If I had a dollar for every time my grandmother asked, “do you ever take your eyes off that thing?” then I would have…well…a lot of dollars. Sorry Grandma but it’s 2018 and mobile is where it’s at.  Grandma may think it’s a waste of time, but my iPhone [...]

Content Meets Copyright: Ethical Content Marketing

By |2019-10-12T17:49:08-04:00September 25th, 2018|Digital Marketing|

In a world where content is king, content marketers are busy bees making content to feed their audiences. In 2018, it’s not just about feeding them so they’re no longer hungry but feeding them higher quality content using multiple mediums and platforms that targets various consumer needs and stages of [...]

Digital Literacy in 2018: It’s a Given, Isn’t It?

By |2018-09-10T16:17:35-04:00September 10th, 2018|Digital Marketing|

It’s 2018, isn’t everybody digitally literate? Digital literacy may seem like a default skill in 2018, and it is if you define it as being able to use the internet and other digital tools. I, however, would argue that true digital literacy encompasses more than just the ability to use [...]