Digital Marketing, SEO and My Life as a 20-Something

Tag: business

5 Things I Learned In My First Semester Studying Digital Marketing

After returning to school in January to begin a post-graduate program in digital media marketing, I often get asked, what the heck is digital marketing? What do you learn about? It was a whirlwind three months and I learned more than I could list here, but here are 5 key takeaways from my first semester.

Five Things I Learned In My First Semester of Digital Marketing

A whole lot of hard skills

Content marketing, Facebook ads, marketing strategy, Google Analytics, social listening, e-mail marketing, RFM, LTV, marketing research, building personas, paid ads, SEO…you name it, I probably learned it. Digital marketers require a multitude of skills and an extensive toolbox to draw from and I certainly got a good start on building mine.

Everything must come back to your marketing and business objectives

It’s easy to stray from your game plan when you’re focused on creating engaging content and making the most of all the tools digital marketers have at our disposal. But one thing that was really drilled into my head is that everything you do must help achieve your business objectives. The ultimate goal of marketing and business is to be profitable, and if that doesn’t happen then the only thing you’ll be managing is your own LinkedIn while searching for a new job.

Marketers are constantly learning

(I mean, this is true for everybody, but especially important in digital marketing) Our world is changing at an increasing pace, and marketing is no exception to that rule. Many of our courses didn’t even have textbooks, because they would be out of date by the time they were published. Digital marketers need to stay on top of changes and trends to make the most of what’s available and to be where their audiences are. Stay current by reading industry blogs and publications, and always find ways to keep upgrading and adding new skills.

You can’t be an expert at everything

As a professor once said ‘you don’t need to know how to do everything yourself, but you need to understand how it works so you can pay someone to do it for you.’ We laughed, but it’s true! You can’t do everything, but you need to understand enough to know what can be done and to communicate effectively with the person tasked with the job. You don’t need to code your own website, but you should know enough to talk with your web developer, and you should be able to do basic things like a blog post or update copy on a website without expert help! Stay informed, but know your limit and bring others on board when you need them

Data…data…and more data!

There’s so much data out there which presents many opportunities as well as nightmares for marketers. On the downside, there are increasing concerns and legislation about consumer privacy and use of data (Cambridge Analytica and GDPR anyone?), and even many marketers don’t know how to interpret the data and analytics available and how to act it it. On the plus side, data helps us better understand and segment our audiences, do incredibly targeted communications and understand the impact of our communications, from impressions and engagement to the all important ROI. Regardless, in an increasingly data driven world, data and analytics are two things digital marketers must understand and be able to act on.

It’s an exciting time to be in the digital marketing field, and I couldn’t be happier with my career choice. Do you have any questions about studying digital marketing? Do you need help with your own digital marketing? Let’s connect.

The Friday File: March 9th

A weekly post sharing some of what I’ve been reading and watching throughout the week. 

The clues to a great story (TED Talk, Andrew Stanton)

Make me care, 2+2, wonder. A great talk about telling great stories.

An Ode to Toronto FC (Jeffery P. Nesker, Waking the Red)

In Bez we trust. Toronto ‘Till I Die you guys. 

What Women Need to Know Before Getting an MBA (Bridget Casey on Greedy Rates)

An MBA is most likely the next to be added to the expensive paper collection, so I appreciated this read. We’ve made progress, but we’re not there yet.

Health system neglects northern patients by design: Doctor (Nick Purdon and Leonardo Palleja, CBC News)

In my 6 weeks on a remote reserve in northwestern Ontario, I learned a lot about the shocking realities of health care up there. Or rather, the lack thereof. Some amazing people doing great work, but talent and passion only go so far when you lack basic resources. Please read this. Please. Canada is an amazing country, but not for all.

12 Marketing Certifications That Can Land You a Job at Ladder (Michael Taylor, Ladder)

I’m making good progress on the hoops I need to jump through to finalize my summer internship. Now that I know the type of projects I’ll be working on, it’s time to get working on some learning above and beyond my coursework that will prepare me to learn and excel this summer. This is a great list of certifications for digital marketers, and ones I’ll be working towards (if I’m not already) as I gear up for a summer of social media and SEO!