A weekly post sharing some of what I’ve been reading and watching throughout the week. 

The clues to a great story (TED Talk, Andrew Stanton)

Make me care, 2+2, wonder. A great talk about telling great stories.

An Ode to Toronto FC (Jeffery P. Nesker, Waking the Red)

In Bez we trust. Toronto ‘Till I Die you guys. 

What Women Need to Know Before Getting an MBA (Bridget Casey on Greedy Rates)

An MBA is most likely the next to be added to the expensive paper collection, so I appreciated this read. We’ve made progress, but we’re not there yet.

Health system neglects northern patients by design: Doctor (Nick Purdon and Leonardo Palleja, CBC News)

In my 6 weeks on a remote reserve in northwestern Ontario, I learned a lot about the shocking realities of health care up there. Or rather, the lack thereof. Some amazing people doing great work, but talent and passion only go so far when you lack basic resources. Please read this. Please. Canada is an amazing country, but not for all.

12 Marketing Certifications That Can Land You a Job at Ladder (Michael Taylor, Ladder)

I’m making good progress on the hoops I need to jump through to finalize my summer internship. Now that I know the type of projects I’ll be working on, it’s time to get working on some learning above and beyond my coursework that will prepare me to learn and excel this summer. This is a great list of certifications for digital marketers, and ones I’ll be working towards (if I’m not already) as I gear up for a summer of social media and SEO!