The first in a new weekly series sharing some of what I’ve been reading and watching throughout the week.

The Power of Sharing Your Story With Students by Beth Pandolpho

Educators are human beings too, the more you show this the more successful your students’ learning experience will be. Being honest about my experiences learning French with my former ESL students helped them see me on a more human level, especially as I was pretty much the first English speaker within their community they had met who wasn’t perfectly bilingual.

Can You Afford To Risk Not Aligning Corporate And Social Purposes? by Christopher P. Skroupa, Forbes

Nope, you can’t.

The Purpose-Driven Marketer: How Patagonia Uses Storytelling To Turn Consumers Into Activists by Jeff Beer, Fast Company

Social impact and mission driven brands have been capturing a lot of my ‘I should be textbook studying but it’s alright because I’m still learning’ time lately. Career goals, right there.

Millennials’ prolonged stay at Parents Inn is having a profound impact on housing markets by Murtaza Haider and Stephen Moranis, Financial Post

Honestly this one just made me really angry because it paints an unfair picture that ignores the struggles and obstacles my generation faces in affording basics such as our own housing. I WOULD BE 100% INDEPENDENT AND NOT LIVING WITH MY MOTHER IF I COULD. But worth a read nonetheless.

Advertisers warn social media to step up, or they’re out by Ramona Pringle, CBC News

Levels of trust in various forms of media has been changing in recent years, and Canadians feel it’s increasingly difficult to trust what they read online. It will be interesting to see how social media platforms continue to respond to problems of abuse, fake news etc. and how we can find an optimal balance between personal content, brands, news and paid ads as we move forward in this constantly changing and developing landscape.